Fashion Digital Transformation
How digital technology is changing the fashion industry?
Technologies are changing the way people shop, through social media apps, retail shops, and augmented realities. Brands are adapting to changes to get their products in front of their customer. Creating a new and different experience can set a retailer apart from the rest in an over-catered fashion world.
Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. … It transcends traditional roles like sales, marketing, and customer service. There are 4 main areas of digital transformation train: It’s about technology, data, process, and organizational change. Over the years we’ve participated in, advised on, or studied hundreds of digital transformations,
And now Paris fashion standards are ready to Consult and help fashion brands on how to transfer and process to the future digital world. In this regard, we approve and introduce the FDW Group as a digital arm and digital transmission in the fashion industry. remember, this change is necessary to compete for new and evolving markets in the digital age.
How does the PFS help brands to transfer into the digital world?
1- We help the brands to those who are ready to start to transform the process.
We will help them in the whole process.
2- We also help the brands that they already started to pross into the digital world transformation or done it.
We will help them by Supervision, approval, and introduction of the brand by awarding the digital transformation trademark.