Brands & Market Research
What is international market research?
Pietro Bello Gucci,
The World Fashion Association President, says :
What is certain is that the world is changing rapidly, and through it, thoughts, attitudes, and human behavior are constantly changing. Given this trend, all industries, including the fashion industry, must adapt to the pace of change.
And these changes and updates should be visible at all stages of design, production, distribution, advertising, sales, and even consumption. Otherwise, brands will not be able to compete in meeting the real needs and desires of the consumer and will be eliminated from the competition.
In other words, the era, that I design and you wear it, is over! It should see, what the customer wants you to design. ( Pietro Bello Gucci, 01,02,2020 )
Therefore, international Marketing Research is the systematic gathering, recording, and analysis of data that is necessary to provide information useful to marketing decision-making.
And where can I buy the fashion market research?
What is the benefit of market & customer research for the brands?
Due to this subject, market research has a special place and importance for international brands. And in particular, the study of customer experiences, which is the main theme in the market management phase in the age of experience, as the world enters this phase.
Market research can help brands achieve:
Strengths reputation and credibility
Enhances brand awareness
Understanding market segments and trends in the marketplace
Obtaining feedback on customer preferences
Establishing the effectiveness of marketing and product promotion
Not only can market research enhance a brand’s marketing and product strategy, but it can strengthen a company’s relationship with its customer and recruit new ones as well.
And brand research specifically assists in the creation and curation of strong, distinctive brands. Brand market research helps achieve competitive advantage through objective, insight-based ideas, and recommendations on product, service, or customer service strategies.
What is the best type of marketing research?
Secondary research helps you judge overall markets and identify trends. Phone interviews allow you to zero in on individuals. You can gain an in-depth understanding of needs, attitudes, plans, and reactions. Surveys help you bridge the gap between the two.
experience age:
The “Experience Age” is moving us toward connecting people with the experience rather than just focusing on the informational facts. … Companies must design and deliver a total package of capability, value, and memorable time of use where the memory itself becomes the product — an experience
Are we in the experience age?
Image result for “Experience Age.
The information age is coming to an end since the introduction of the web 25 years ago. We started from the industrial age and rapidly been inundated with information through the web. With mobile connectivity and the revolution of camera technology, we are entering an ‘experience age’.
How can I apply for the fashion market research?
What are the methods of Paris fashion standard, in the market research?
While there are many ways to perform market research, the Paris fashion standard uses one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials. And to request international or national market research through Paris Fashion Standard, Fill out the form below.
